Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Considering the effort that’s put into building an e-commerce website, that’s horrific news.
But fortunately, advertising platforms nowadays offer retargeting as a way of reconnecting with those people who might otherwise never come back to your e-store again.
Here are some other impressive statistics from Google:
70% of people abandon their shopping cart. People visit two to four sites before purchasing.
The great thing about retargeting is that:
It finds anonymous past visitors and interacts with them again. It shows personalized content. It offers an opportunity to re-engage with high-value users who are halfway there to complete an action on your website.