One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing.
In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organisations like never before.
It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omni-channel shopping experience that brings people in and brings people back.
What does this have to do with online marketing?
More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email but one that also gets creative and makes good use of new forms of marketing.
According to Statica retail e-commerce sales worldwide reached $2.84 trillion in 2018 and are expected to reach 4.9 trillion in 2021. Translation: the Internet isn’t going anywhere.
So while online sales are essential, brick-and-mortar isn’t going anywhere, either.
What this means is that in order to compete with larger stores and survive in 2019 and beyond, retailers have to provide a seamless and consistent customer experience across all sales channels — both online and off. Give them what they want, when they want it, and how they want it.
Easier said than done? Perhaps. But with consumers increasingly relying on digital tools and channels to aid their shopping journeys, you have no choice but to keep up.
Consider a digital audit of your online marketing channels. We offer it now as an add-on service and we would be happy to audit your digital footprint and report on how you can improve it.