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The benefits of a landing page and how to build a landing page that converts






Here are 10 ways that you can use landing pages:

To capture emails


First and foremost, landing pages can be used to capture emails. If you are in the early stages of building your customer base, gathering emails is the perfect place to start. You can then directly market to these leads with email marketing or you can use this email list to better target customers with social media ads.


To collect customer information

We have already talked about how landing pages can act as sources for data collection. If you want to collect additional information from your leads, consider using a landing page and a form to do so. You can then use this information to build relationships with them, turning leads into lifelong customers.


SEO

Yes you can use a landing page to boost your SEO. Take this opportunity to get your landing page organically ranking in Google search. Unlike PPC and running ads on social media, customising your page is free. Want to start ranking? Our team will put together a completely customised strategy for your business.


Contact us today to speak with a SEO specialist.


PPC

Running ads on Google? Use landing pages! Typically PPC ads direct users to a landing page rather than the companies home page. This is because landing pages have higher conversion rates. You will be able to target specific products or promotions so that when someone clicks your ad they are immediately directed to a page that is set up for conversion success.


To connect with social media ads

Just like building a landing page for Google Ads, building one to link to your social media ads can maximise conversions. Give users a distraction free page where they can quickly and easily convert or purchase your product.


As a stand in website

While you are having your website built by a professional, consider first building a landing page to act as a stand in website so that you can still capture leads. Why would you want to do this? Well, what’s a landing page again? It’s where customers land. If you don’t have a website yet where are you supposed to direct customers? Build a simple landing page to capture leads or provide information in the interim.


Need help building a beautifully designed website? We've got you covered.


For additional information

Don’t have enough room to say all you need to say on your Facebook ad? Use a landing page to go in to more detail. Facebook ads can be used to direct users to a landing page that has additional information. This is where you need to be creative, enticing and maybe even a little witty. Don’t overwhelm but make sure you are writing copy that will convert your potential leads into customers. If you get them to the landing page, it’s just one more click until they convert.


For special promotions

You can create a new landing page for every ad you are running. Or you can create landing pages for special coupons or promotions. You could build out a page on your website for a promotion, but don’t you want to track conversions? A landing page is direct, goal oriented, and only contains the information that is essential for conversions.  


For your free trial

Offering a free trial of your product? Use a landing page to make it easier to capture conversions. Users will only have one option available to them — to start your free trial. You could have this same page on your website but as a landing page this information is free of distractions like a navigation bar, it has a clean direct design and it’s easy to measure your conversions.


For Ad Congruence

Ad congruence means that your ad looks like the page that it links to. Instead of completely altering one of your website pages to match your ad, create a landing page that looks just like it. You can use the same image, style, colours and content of your ad. It’s important that your ads look similar to their landing pages so that users get the sense that they are in the right place. It also makes the transition from ad to web page smooth. This transition is an indication of what the user might experience as a customer to your business, so you want it to be hassle-free.


Landing Page Best Practices

Landing pages can show users the value of your product or service the first time they engage with your brand. They are also a way to directly market to users and to capture leads. In order to have a successful landing page you will need to write copy that converts and set one goal (and only one goal) that you want to accomplish. Creating your own conversion focused landing page can be difficult to get right if you lack experience. If you are unsure, don’t chance it.


An experienced digital marketing agency can help you set up your digital marketing campaign, track your ROI and make your life a whole lot easier.  



Contact us today for a free consultation.

Heni'Z Marketing & Creative Studio,

Muscadel House,

Brandwacht Office Park,

Trumali Road, Stellenbosch, 7600  

 T: +27 (0) 21 880 0329

M: +27 (0) 83 882 1466

E: info@heniz.co.za

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